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Brand New: A Brand Makeover Contest

About

AmoebaCorp believes that success is achieved through hard work and opportunity.

We appreciate that despite going out and buying the door, opportunity doesn’t always come knocking. So we created a contest. It’s designed to give your business a solid foundation and a clearer path to success. We’ll give you the tools; you supply the toolbox and the elbow grease.

Introducing The BrandNew Branding Makeover Contest. We’re giving you the chance to win our branding, design and strategic services to makeover your brand. The prize package includes the creation of a new brand identity, core marketing materials printed by The Production Kitchen and a professional consultation and product package from Umbra. Specific prize details are available here.

Key Dates

  • Contest Period – Monday, January 18th, 2010 to Sunday, February 28th, 2010
  • Submission Review and Shortlist – Monday, March 1st, 2010 to Sunday, March 14th, 2010
  • Announced 3 Finalists – Monday, March 15th, 2010
  • Interview 3 Finalists – Tuesday, March 16th, 2010 to Thursday, March 18th, 2010
  • Announced Winner – Friday, March 19th, 2010

Judging

So how are you going to win this contest? Ultimately, the winner will be based on merit. We have a panel of judges who will be reviewing the submissions. They’ll carefully consider the answers you give for the online entry form, found here, and narrow the field down to 3 finalists. The winner will be selected after a follow-up interview by our panel with each of the finalists.

Judges will consider the following when reviewing submissions:

  • Innovation
  • Sustainability
  • Community Impact
  • Uniqueness
  • Business Potential/Marketability
  • Need

Odds of winning depend on the number and caliber of entries received.

Prizing

From AmoebaCorp

  • Design and Strategic Services valued at approximately $22,000 CAD
  • Brand Audit
  • Strategic Positioning Evaluation
  • Corporate Identity (logo and usage guidelines)
  • 1 version of a Business Card
  • 1 version of Letterhead
  • 1 version of an Envelope
  • 1 miscellaneous communications piece (determined by the needs of the winner)

From Umbra

  • A personal shopping consultation
  • Product valued at approximately $2,000 (before taxes)

From The Production Kitchen

  • Printing Services valued at approximately $6,000

Total Value of Prize is approximately $30,000.00



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